Immokalee Workers Take Down Taco Bell
October 1, 2005
On March 8, 2005, the Coalition of Immokalee Workers (CIW) in Immokalee, Florida won a significant victory. In a precedent-setting move, fast-food giant Yum! Brands Inc., the world's largest restaurant corporation, agreed to all the farm workers' demands (and more!) if the CIW would end the four-year-old boycott of its subsidiary Taco Bell. (Yum!, a spin off from Pepsi, includes Taco Bell, Kentucky Fried Chicken, A&W, Long John Silver's, and Pizza Hut franchises.) As United Farm Workers (UFW) president Arturo Rodriguez commented at the victory celebration, "It is the most significant victory since the successful grape boycott led by the UFW in the 1960s in the fields of California."
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